Deville is a group of coffee crafters & baked goods dreamers. We’ve been serving our communities since 2008, growing across Alberta and BC. Locally owned by people who live in the communities we operate, Deville works with a talented team to source, roast, and serve our customers.
Brewing only direct trade coffee beans, our lattes and espresso drinks have been carefully crafted by hand since day one, with ingredients like organic vanilla, and house-made chocolate ganache. Our pastries are delivered daily by the city’s best bakeries, and a menu of fresh, creative, sandwiches and goods round out the menu in our cafes.
We create cafés that are steeped in connection, with our friendly team serving up thoughtfully crafted direct trade coffee to the regulars whose orders we already know, and the ones we have yet to meet.
Cafés steeped in connection.
FAQs
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Under the Canadian Small Business Loan program, most banks will require you to have 1/3 of the total investment for the business in cash or unencumbered capital, plus working capital available. Therefore, to open this franchise, you would need approximately $300,000 in cash or unemcumbered capital.
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We are looking for hard working individuals that have full time commitment, passion for our menu, great communication skills, and a desire to impress customers.
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While this is beneficial, it is not a prerequisite. If you have experience running a business with staffing needs, cash management, or have worked in a job with this experience, we have a training program that can assist you in learning all aspects of running our franchise.
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Yes, we require you to attend the intial training, work the business full time (40+ hours per week), and maintain our operating standards. Managers for each store are permitted for Franchise Partners that own more than one location.
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Total start up costs for equipment, leasehold improvements (construction), development costs, and the franchise fee, is approximately $600,000. Upon meeting with our franchise development team, you will receive a copy of our Franchise Disclosure Documents that has ranges for all categories.
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No, we do not offer financing, but we can introduce you to banks that offer the Canadian Small Business Loan program. These banks are familiar with our company and can help fast-track your financing needs.
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The size of your location, what city your are in, economic climate, and variances for equipment, furniture, and signage. This is why we provide a range for each category.
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You must have at least $300,000 of unencumbered capital. You must also be able to qualify for a Canadian Small Business Loan for approximately $350,000.
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We are restricted by various provincial franchise sales regulations from providing you with representations of sales or profits. We do not make any representations of what your sales and profits will be, but we do share with you the annual sales of other outlets in our system that are already in operation.
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We proudly work with local food distributors that deliver the food, packaging, and supplies, right to your store, several times per week, with attractive credit and payments terms.
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We have a team of real estate professionals that will help you source locations that are available in your area. Ultimately, we will approve the location and so will you, before we proceed with negotiating a lease.
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We will negotiate the financials terms of the lease, and you will have an opportunity to approve the terms before proceeding.
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We work with several approved general contractors in each market. We gather quotes, and review with you before deciding which general contractor you will use, and at what price.
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We have an approved equipment list that we outfit the store with. We also have approved equipment providers in each market. They will provide the equipment you require, at a negotiated price that favours our Franchise Partners.
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Our design team works with the landlord, architects, and engineers, to design a store that meets our standards and represents our brand to customers with a “best-in-class” approach.
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The cost of the franchise is based on the real cost to buy the equipment and build the store. The cost of the business is not negotiable, but you can negotiate the cost of construction with the general contractor. You will pay the cost of construction and equipment directly to the companies that provide the service. If there is a dollar to save, it goes into your pocket.
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The cost of training is included in the franchise fee. There may be additional costs for travel, accommodation and meals, these are not included in your franchise fee.
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Training is 2 weeks in Calgary at our head office, in the store, serving customers, and learning our products and system. Our Store Opening Specialists also come out to your business for the first week to help set up the store, train staff, and develop customer service.
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Head Office staff periodically visits your store to provide feedback on how to improve your business. We have strategies to help market your business in the local community, build catering revenue, and we provide feedback on quality, service, and cleanliness.
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The franchise agreement matches the term of your lease, usually for 10 years, with renewal terms that would match any renewal on your lease.
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There is a one-time franchise fee of $25,000 that is paid when you sign the franchise agreement. This helps pay for your access to the system, trademarks, training, and assistance with opening the business.
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There is an ongoing royalty of 8% of gross sales, that is paid weekly. This helps pay for ongoing support and development of the brand by head office.
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We do not have an advertising fund, so the advertising fee is 0% of sales. We do not believe advertising alone builds a strong business. A highly visible location, great service, and good food that people talk about – all build a strong business. We would rather have you put the money towards rent, and open in a premium location with high traffic. Not having an advertising fee also reduces your expenses to operate the business.
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Our company is very active on social media, and we offer strategies for you to become more visible in your local community where you can sample your products and promote your business. We encourage you to support local events and sample your products. We also have a great catering program that you can implement.
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Head office will design and develop the menu, and set the prices. Customers expect the same experience for pricing and menu offering at each location they visit.
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This is based on many factors including availability, competition, new real estate developments and economic conditions in each city.
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Once a location is identified, and approved by all parties, it takes no less than 6 months before the store is opened. Actual construction takes 3-4 months, but there is a period beforehand that allows time for design, engineer stamps, landlord approval, city approval, and gathering quotes from general contractors.
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You can apply for upcoming franchise opportunities by completing the following application, by clicking here.
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1 - Access to trademarks, recipes, and our operating system.
2 - Assistance with identifying a suitable location and lease negotiation.
3 - Access to our approved equipment and specifications.
4 - Design of the store including workflow and kitchen equipment.
5 - Assistance with construction costing and management.
6 - Training program, pre and post opening, 3 weeks total.
7 - Assistance training staff and setting up the store before opening.
8 - Ongoing feedback to improve your business.
9 - Managing contracts and vendors who provide products to the system.
10 - Ongoing improvements for the brand, menu, including research and development.
11 - Operations manuals, policies, procedures, and management systems.
GOOD THINGS BREWING.
LET’S CONNECT.
VISIT US ON INSTAGRAM, FACEBOOK & AT DEVILLECOFFEE.CA
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